Question 1

Why do you call it "The House M.D. for brands"?

Accepted Answer

Because we don't guess. We run diagnostics first, then prescribe. Most tools give you opinions. We give you a differential diagnosis of exactly what's broken and why.

Question 2

Is this just ChatGPT?

Accepted Answer

ChatGPT generates. We diagnose. Our engine scrapes real shelf data, reviews, competitor pages — then runs them through a proprietary framework. The output isn't a suggestion. It's a structured evidence report.

Question 3

How do you get competitor data?

Accepted Answer

We scan their product pages, websites, and every claim they make — content, visuals, structure, all archived. We know their digital shelf inside out.

Question 4

How long does it take?

Accepted Answer

72 hours from payment to report. Algorithms don't take weekends off.

Question 5

Does this work for new brands?

Accepted Answer

Yes. It's best used to map the category before you spend a single dollar on creative.

Question 6

Why is it cheaper than an agency?

Accepted Answer

We automated the Human Inefficiency Tax — by encoding 25 years of brand strategy expertise into a proprietary methodology built with brand strategists. No offices, no account teams, no 6-week timelines. Just raw compute power.

Question 7

Can I choose which competitors you analyze?

Accepted Answer

Yes. With the Custom option, you name the brands. We dissect them.

Question 8

What categories do you cover?

Accepted Answer

Built in beauty and skincare. Ready for any DTC category where positioning, reviews, and product pages determine who wins.

Question 9

Is the advice actionable?

Accepted Answer

You get a dashboard with scored diagnostics, ranked gaps, and a prioritized list of uncomfortable truths — each one forcing a choice about where your brand goes next.

Question 10

What is the Truth Seekers Club?

Accepted Answer

Our newsletter for brand owners — get free access to ecom-specific news feeds, proprietary mechanisms for surfacing rising bestsellers, and early access to new products before anyone else.

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What We Sell

What We Sell

What We Give (For Free)

What We Give (For Free)

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