Question 1

Why do you call it "The House M.D. for brands"?

Accepted Answer

Because we don't guess. We run diagnostics first, then prescribe. Most tools give you opinions. We give you a differential diagnosis of exactly what's broken and why.

Question 2

Is this just ChatGPT?

Accepted Answer

ChatGPT generates. We diagnose. Our engine scrapes real shelf data, reviews, competitor pages — then runs them through a proprietary framework. The output isn't a suggestion. It's a structured evidence report.

Question 3

How do you get competitor data?

Accepted Answer

We scan their product pages, websites, and every claim they make — content, visuals, structure, all archived. We know their digital shelf inside out.

Question 4

How long does it take?

Accepted Answer

72 hours from payment to report. Algorithms don't take weekends off.

Question 5

Does this work for new brands?

Accepted Answer

Yes. It's best used to map the category before you spend a single dollar on creative.

Question 6

Why is it cheaper than an agency?

Accepted Answer

We automated the Human Inefficiency Tax — by encoding 25 years of brand strategy expertise into a proprietary methodology built with brand strategists. No offices, no account teams, no 6-week timelines. Just raw compute power.

Question 7

Can I choose which competitors you analyze?

Accepted Answer

Yes. With the Custom option, you name the brands. We dissect them.

Question 8

What categories do you cover?

Accepted Answer

Built in beauty and skincare. Ready for any DTC category where positioning, reviews, and product pages determine who wins.

Question 9

Is the advice actionable?

Accepted Answer

You get a dashboard with scored diagnostics, ranked gaps, and a prioritized list of uncomfortable truths — each one forcing a choice about where your brand goes next.

Question 10

What is the Truth Seekers Club?

Accepted Answer

Our newsletter for brand owners — get free access to ecom-specific news feeds, proprietary mechanisms for surfacing rising bestsellers, and early access to new products before anyone else.

What We Sell

What We Sell

What We Give (For Free)

What We Give (For Free)

WTF Pokpok?

WTF Pokpok?

What We Sell

What We Sell

What We Give (For Free)

What We Give (For Free)

WTF Pokpok?

WTF Pokpok?

What We Sell

What We Sell

What We Give (For Free)

What We Give (For Free)

WTF Pokpok?

WTF Pokpok?

POKPOK BRAND. X-RAYED.

PokPok Tone of Voice

TONE OF VOICE

A brilliant, impatient diagnostician exposing expensive bullshit with evidence, black humour and zero respect for corporate theatre.

Seven rules for sounding like PokPok

01 / DIAGNOSIS

Diagnosis before explanation

02 / RECEIPTS

Brutal, but never empty

03 / CLINICAL

Clinical language with dark humour

04 / ANTI-THEATRE

Anti-corpo, not anti-expertise

05 / FOUNDER SIDE

Against wasted money

06 / VERDICT

Human argument, sharp landing

07 / UNCOMFORTABLE TRUTH

Provocation through a specific blind spot

The writing test

THIS IS POKPOK

THIS IS NOT

ONE-LINE DEFINITION