POKPOK BRAND. X-RAYED.
PokPok report licensing
#150 vs 1500
#ENTERPRISE
#SME's
REPORT LICENSING
One diagnosis.
Different rights.
Every PokPok report contains the same complete Brand Perception diagnostic. The difference is how you can use it after it’s generated.
THE SHORT VERSION
Standard is for understanding your own brand or as a referenced tool for boutique agencies. Enterprise is for operationalising the diagnosis across meetings, client decks, workshops, global agencies, and internal documents.
Licence comparison
RIGHT
STANDARD / €150
ENTERPRISE / €1,500
Price
€150
€1,500
Complete HTML report + shareable URL
YES
YES
Internal viewing and team sharing
YES
YES
Use for Client Work
Reference only
(Show to client as PokPok data)
Commercial Resale
(Integrate into paid deliverables)
Agency White/Grey-labeling
NO
YES
PowerPoint export and chart reuse
NO
YES
Meetings, workshops and strategic planning
NO
YES
Organisation-wide deployment
NO
YES
STANDARD REPORT
€150 / Own-brand & Reference Use
For companies that want to understand and improve their own brand, and for independent agencies using the report as an external reference point for their clients.
INCLUDED
Complete hosted HTML report · Shareable URL · Internal access · Full diagnostic, evidence and recommendations.
NOT PERMITTED
Raw data exports, removing PokPok branding, extracting charts into custom presentations, or presenting the diagnostic as your proprietary work (see attribution terms in FAQ below).
ENTERPRISE REPORT
€1,500 / Commercial Resale & Operational Rights
For organisations, large agencies, and consultancies that need to turn the diagnosis into action and seamlessly integrate our intelligence into high-ticket strategy work, management meetings, and client pitch decks.
EVERYTHING IN STANDARD, PLUS
Editable PowerPoint export · Chart and finding reuse · Full commercial sub-licensing · White/Grey-label rights for client deliverables · Management meetings · Workshops · Board presentations · Strategy documents · Internal project briefs.
Multi-party deployment:
Whether you are a brand sharing the diagnosis with your external agencies, or an agency integrating the data for an end-client, you have full rights to seamlessly transfer and white-label the findings without mandatory external attribution.
Frequently asked, legally useful
Is the analysis different?
No. Both licences include the same complete Brand Perception diagnostic. Enterprise gives broader rights to reuse, extract, and deploy the output commercially.
Can I upgrade later?
Yes. If a project expands or you decide you need the editable assets for a larger pitch, you can upgrade a Standard Report to Enterprise at any time simply by paying the price difference.
Can I use Standard for client work?
Yes, but with strict limitations. Standard reports can be used by agencies as an external reference tool for clients. However, the report must remain in its original hosted PokPok format. If the report becomes part of a commercial engagement where you need to extract data, insert it into a client presentation, or create an external deliverable, the Enterprise licence is required.
Why does Enterprise cost 10× more?
Because you’re not just buying data. You’re buying commercial deployment rights. Enterprise includes the legal clearance for large agencies to resell the diagnostic as part of premium strategy engagements, plus the technical formats (PowerPoint) required to extract, rebrand, and integrate our findings into your own proprietary decks and workflows.