Seven years ago I exited a $200M project — not the unicorn I wanted — so I went to study unicorns from the inside: I became a shareholder of Demium (now Mission VC, going not bad by the way, co-invested with A16z in QuiverAI, and recently THEKER Robotics, before $85M Europe's largest ever robotics Series A led by CRV with backing from Samsung Electronics and AGLAÉ VENTURES (LVMH)) and an active Angel (fucked up, diluted, learned a lot), and screened thousands of startups.

Here's my bet from all of it: the AI rush will burst where it stands — on dirty data, hallucinations and overpromise (not mentioning fucked up Unit Economy).
Our own tests show 26–30% of AI agents outputs fail on accuracy.

Unacceptable — so we built POKPOK to fix the foundation, not ride the hype.

No API wrapper: a proprietary diagnostic methodology built on 25 years in strategic branding, producing pure, verified brand-perception data that compounds in value with every report we generate.

We have three products live.

Brand Perception Truth
Your URL is judged by two minds. People judge what the brand means. AI judges if the brand is clear enough to find, read and trust.

Brand Alignment Truth
Your brand shows different personalities. When your website and e-commerce PDP don’t match, customers lose trust.

Category Perception Truth
We decode 15 category leader PDPs across 17 brand perception markers — so you see which claims, benefits and positioning territories are already saturated, and where you can still win.

Three products live for six months. Three more on the way (closed beta): enterprise clients like Gildan, Schick and Dragon Rouge, and 1,500 SME reports delivered in May alone — because full AI optimization finally lets us sell for €150 the same intelligence enterprises pay €5,000 for.

Amazon audited us and backed us with €100K, no strings attached; ByteDance and ElevenLabs are partners.

Inside we're two co-founders, George, our COO, holds the priceless job: stopping my endless "visionary" and delivering the business.

Around us is a small, sharp team across strategy, data, AI engineering, product, design and delivery. Not startup theatre. A working unit that ships, tests, breaks, fixes and ships again.

Revenue: tiny — €20K (remember we are still in stealth?).
Margins: enormous — operationally profitable since day zero.

Every euro in this company is mine — no external funding, an all-in bet on what I truly believe in. Runway says end of year, but only because I keep pouring it into R&D: the moment I stop building (new products), we're fucking profitable.

We're not growing to raise your money.
We're growing to earn profit — and raise later, at $20M, on our terms.

– Viktor, CEO POKPOK.AI