• WE WON B150 Vibeathon (Marketing Category)!!! 14 Countries applications. Jury: Perplexity, N8N, ElevenLabs, Vercel, Kiro, Flodesk, Base44, Freepik

    HUGE UPDATE: V5 (NEW) VERSION OF OUR PRODUCT IS LIVE AND UNDER EXTENSIVE TESTS

    900K LAUNCH VALUE DISTRUBUTION CAMPAIGN COMING SOON IN JULY! STAY TUNED

  • WE WON B150 Vibeathon (Marketing Category)!!! 14 Countries applications. Jury: Perplexity, N8N, ElevenLabs, Vercel, Kiro, Flodesk, Base44, Freepik

    HUGE UPDATE: V5 (NEW) VERSION OF OUR PRODUCT IS LIVE AND UNDER EXTENSIVE TESTS

    900K LAUNCH VALUE DISTRUBUTION CAMPAIGN COMING SOON IN JULY! STAY TUNED

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  • WE WON B150 Vibeathon (Marketing Category)!!! 14 Countries applications. Jury: Perplexity, N8N, ElevenLabs, Vercel, Kiro, Flodesk, Base44, Freepik

    HUGE UPDATE: V5 (NEW) VERSION OF OUR PRODUCT IS LIVE AND UNDER EXTENSIVE TESTS

    900K LAUNCH VALUE DISTRUBUTION CAMPAIGN COMING SOON IN JULY! STAY TUNED

POKPOK DESIGN SYSTEM — V1

The Brand System

A single reference for how POKPOK looks, reads, and feels. Built on a monospace-meets-serif voice, an acid-yellow accent, and a deep-teal foundation. Use the tokens and text styles documented here — don’t reinvent them per page.

01 — FOUNDATIONS

Logo & core assets

Primary lockup. Keep clear space equal to the cap height on all sides. Never stretch, recolor outside the approved palette, or place on low-contrast backgrounds. The acid-yellow dot is reserved for active/marker states.

Signature accent — F5F900
Social / OG image

Aa

Aa

Instrument Serif + JetBrains Mono
02 — COLOR

Color system

PRIMARY
Primary/Yellow

rgb(245 249 0)

Primary/Primary Dark

rgb(10 59 68)

Primary/Grey

rgb(142 160 163)

Primary/Pink

rgb(255 196 214)

BACKGROUNDS
BG/dark-beige

rgb(232 224 209)

BG/off-white

rgb(253 253 252)

BG/neutral-warm

rgb(245 243 240)

BG/neutral-beige

rgb(250 249 247)

BG/light-blue

rgb(216 234 244)

STATUS
Healthy/Accent

rgb(0 130 54)

Healthy/BG

rgb(232 252 237)

Stable/Accent

rgb(20 71 230)

Stable/BG

rgb(235 243 255)

Guarded/Accent

rgb(229 115 0)

Guarded/BG

rgb(254 246 231)

Critical/Accent

p3 0.95 .18 .14

Critical/BG

rgb(255 229 231)

LED + ADDITIONAL
LED/red

rgb(255 75 51)

LED/green

rgb(17 200 59)

LED/orange

rgb(245 209 61)

additional/magenta

p3 1 .28 .50

additional/blue

rgb(152 201 249)

additional/dark blue

rgb(10 48 163)

03 — TYPOGRAPHY

Type scale

Two voices: Instrument Serif for display moments, JetBrains Mono for everything functional — body, labels, data and tabs.

Instrument Serif · 72

The brand voice

Instrument Serif · 48

Editorial headline

Instrument Serif · 34

Section heading

JetBrains Mono · 30

MONO DISPLAY 30

JetBrains Mono · body

Body copy default — the workhorse for paragraphs and descriptions across the product.

JetBrains Mono · small

Smaller supporting text for captions and meta.

JetBrains Mono · 600 label

LABEL — UI & TAGS
04 — RECOMMENDATIONS

Where to take it next

01

Add dark-mode token values

Every color token only defines a light value. Set a dark equivalent on each so the whole system can theme automatically instead of hardcoding per page.

02

Normalise color formats

A few colors mix rgb and display-p3 (Critical/Accent, additional/magenta). Standardise on one format per token for predictable output and easier auditing.

03

Consolidate text presets

34 presets include near-duplicates (multiple 30px and 72px serif variants). Merge overlaps into a smaller, intentional scale to reduce drift.

04

Define semantic aliases

Map raw tokens to roles — e.g. text/primary → Primary Dark, accent → Yellow, surface → off-white — so usage intent is explicit and swappable.

05

Document component states

Buttons, tabs and accordions exist as components; capture their hover/active/disabled states here so usage stays consistent across pages.

+============================================================================+

| |

| # # ###### # # # ##### ##### # # # |

| # # # # # # # # # # # # # # ## # |

| # # # # # # # # # # # # # # # |

| # ##### ###### # # # ##### # # # # # # |

| # # # # ####### # # # ####### # # # |

| # # # # # # # # # # # # # # ## |

| # # # # # # # ##### ##### # # # # |

| |

+============================================================================+

  • System Status: Operational [/] Diagnostic Complete • Prescribing Cure • System Status: Operational • Diagnostic Complete • Prescribing Cure • System Status: Operational [•]

● POKPOK BRAND THERAPY™

Truth is the ultimate cure.

We dissect brands to their molecular level, exposing the gaps between perception and reality. Your diagnosis is just the beginning.

#STAY_TUNED


Get weekly and monthly intel on the brands flying under the radar today — before they become tomorrow's bestsellers.

NO B.S.

POKPOK PROUDLY
SUPPORTED BY:

© 2025-2026 POKPOK.AI OPERATED UNDER LEGAL NAME VIKTOR KONOVALOV XCLV BRANDING. TAX ID PL9512416719

  • System Status: Operational [/] Diagnostic Complete • Prescribing Cure • System Status: Operational • Diagnostic Complete • Prescribing Cure • System Status: Operational [•]

● POKPOK BRAND THERAPY™

Truth is the ultimate cure.

We dissect brands to their molecular level, exposing the gaps between perception and reality. Your diagnosis is just the beginning.

#JOIN THE <TRUTH SEEKERS CLUB>


Get weekly and monthly intel on the brands flying under the radar today — before they become tomorrow’s bestsellers.

NO B.S.

POKPOK PROUDLY
SUPPORTED BY:

© 2025-2026 POKPOK.AI OPERATED UNDER LEGAL NAME VIKTOR KONOVALOV XCLV BRANDING.

TAX ID PL9512416719

● POKPOK BRAND THERAPY™

Truth is the ultimate cure.

We dissect brands to their molecular level, exposing the gaps between perception and reality. Your diagnosis is just the beginning.

#STAY_TUNED


Get weekly and monthly intel on the brands flying under the radar today — before they become tomorrow's bestsellers.

NO B.S.

POKPOK PROUDLY
SUPPORTED BY:

© 2025-2026 POKPOK.AI OPERATED UNDER LEGAL NAME VIKTOR KONOVALOV XCLV BRANDING. TAX ID PL9512416719