New
Ask POKPOK inside ChatGPT and Claude · Dr HAOS, your AI brand strategist, in Slack and Telegram →
The Brand Perception OS · the House M.D. for digital commerce brands
Every brand is now read twice. By people and by AI.
POKPOK reads your website, your Amazon product pages and what AI says about you on one method of 17 brand-perception markers, finds the root cause where the readings split, and tells you what to fix first.
no call, no demo
One real brand, two readers · Georganics · 26 Sep 2026
People read
The Trusted Friend
ChatGPT reads
The Reliable Expert
30%
the same
What it means: the shopper who asks ChatGPT first meets a brand you never built.
AI now chooses before people do.
The market
%
of US consumers already use AI search on purpose
Half your buyers ask AI before they ever see your page.
$
B
of US spending through AI search by 2028
The money that will follow what AI recommends.
McKinsey AI Discovery Survey, August 2025
Our measurements
/40
AI answers that cited the brand’s own website
The opening: AI builds its picture of you from your own pages. Whatever they say, AI repeats.
POKPOK · 10 DTC brands · ChatGPT and Gemini · Aug 2026
of 17
markers split between a brand’s website and its own Amazon page
The risk: eos sells an identity on its site and a commodity on Amazon. The 3 that split are the ones that sell.
POKPOK Brand Alignment report · eos · Amazon B08KT2Z93D
What it means
Your own pages are the main source AI reads. When your website and your Amazon page tell two different stories, AI learns the wrong one and repeats it to every buyer who asks. Fix the pages, and you fix what AI says about you.
What not knowing costs you.
01 · Your brand
of 94
of the world’s biggest brands are read as a different brand by people and by ChatGPT on 5 or more of 17 markers.
The typical brand’s 17 markers:
read differently by people and AI
read the same
The typical brand splits on 8 of 17. Your campaign says one thing; the AI your buyer asks first retells another.
What it costs: buyers arrive with a wrong picture of you, expect what you never promised, trust you less, and prospects and existing clients drift away.
POKPOK Top-100 Index · 94 brands measured · October 2026
Brand Perception Truth · €150 shows which markers split and what to fix first →
02 · Your competitors
of 100
brand names in ChatGPT’s answers to your buyers’ questions are someone else, for the typical brand.
100 brand mentions in the answers:
the brand itself ·
other brands
The typical brand gets 7 of every 100 mentions, among 41 brands the answers name.
What it costs: a rival takes your place in the answer. The buyer who asked AI for a recommendation never reaches your page, and you do not know who took the sale, or why.
POKPOK Top-100 Index · 61 brands with buyer-question answers · October 2026
AI Visibility Truth (GEO monitoring) · from €50 a month per brand names the rivals AI picks, every day →
03 · Your category
of 17
markers on which 7 or more of the 10 top listings tell the same story, in one skincare category on Amazon.
One column per marker, one square per listing in its most crowded position:
7 or more of 10 tell the same story
All 10 claim the same personality: “The Reliable Expert”. At the same time 33 of 68 positions in that category are held by nobody.
What it costs: you pay to say what everyone says, your listing looks like the other nine, and the open positions go to whoever finds them first.
POKPOK Category Perception Truth · 10 Amazon listings · blemish-prone skin · October 2026
Category Perception Truth for Amazon listings · from €1,650 for 10 listings shows who owns which position and where the white space is →
One method at the centre.
Every product reads through it.
Treat
Diagnose
Act
Monitor
Clean proprietary data
300+ data points, collected and analysed for each brand
17 markers
The method of brand perception
websites · social media · Amazon pages · AI answers
Start with one report.
Grow into the system.
Live
€150 a report
Brand Perception Truth
Your website read twice, by people and by ChatGPT, on the same 17 markers. The gap, the root cause, what to fix first.
Reads
1
website
Scored on
17
markers
You get
2
readings: people and AI
Live
€150 a report
Brand Alignment Truth
Your website against your Amazon product page on the same 17 markers. Every split named, with what to fix first.
Reads
2
pages: website and Amazon
Scored on
17
markers
You get
1
alignment score
Analyse
5 PRODUCTS
Diagnose
3 PRODUCTS
Monitor
2 PRODUCTS
Treat
2 PRODUCTS
See who owns what. Find the white space.
Live
from €1,650
Category Perception Truth: WWW
The leading websites of your category on one map: who holds which position, where your white space is.
Reads
10–20
websites
Scored on
17
markers
You get
1
category map
Live
from €1,650
Category Perception Truth: PDP
The leading Amazon listings of your category on one map: which territory is crowded, which one is yours to own.
Reads
10
listings
Scored on
17
markers
You get
1
shelf map
Live
on request
Category Page Truth
How the winning product pages of your category are built: copy, gallery, evidence.
Reads
15
product pages
Scored on
50
criteria
You get
1
blueprint
Free
free newsletter
Category Positioning Battlefield
Every month in your inbox: the Amazon beauty movers that reshaped the shelf.
Reads
100
movers
Scored on
4
filters
You get
15
products that matter
Coming
€50 a month
Category Experience Truth
1,700+ reviews of the category leaders: where buyers in your category feel friction.
Reads
1,700
reviews
Scored on
17
pain points
You get
7
health zones
Trackers track symptoms.
We find the root cause.
What you need to know
Most AI visibility trackers
of 7
POKPOK
of 7
Shows where a brand is losing in AI answers
Yes
Yes
daily monitoring of AI answers
Reads how people perceive the brand
No
Yes
17 markers and 20 human perception metrics
Reads people and AI on one method
No
Yes
the same 17 markers on both sides
Explains why people and AI read the brand differently
No
Yes
marker by marker
Maps territories and white space in a category
No
Yes
10- and 20-brand category reports
Gives a ranked list of what to fix first
Partial
Yes
with the evidence behind each item
Sells a one-off report
No
Yes
€150
Same brand. Two readings.
Georganics, a natural oral-care brand, measured on 26 September 2026. People and ChatGPT read it the same way on 10 of 17 markers. On the other 7, they read a different brand.
Narrative · 0% agreement
People read
The Institutional Breakthrough
ChatGPT reads
The Founder-Led Solution
Functional Benefits · 0% agreement
People read
Protection
ChatGPT reads
Capability Upgrade
Emotional Benefits · 0% agreement
People read
Relief / Safety
ChatGPT reads
Confidence
What it means for the business: the shopper who asks ChatGPT meets one brand, the shopper who reads your site meets another. Two different promises: expectations you never set, trust you cannot control, and a story your team is not telling.
Georganics · 17 brand-perception markers
of 17
markers where people and ChatGPT read a different brand
PEOPLE
CHATGPT
SAME READING
SOUNDS LIKE A DIFFERENT BRAND
57% agreement overall
Your Amazon page is your brand too.
Most brands sell a different one there.
A real product, measured · eos Shea Better Body Lotion · Amazon B08KT2Z93D
of 17
markers split between the eos website and its Amazon page. 14 match. The 3 that split are the ones that sell.
12 · USP · 30% agreement
Website
The Specialist
Amazon page
The Input/Component King
13 · Focus · 30% agreement
Website
Social Proof
Amazon page
Evidence Education
15 · Emotional Benefits · 40% agreement
Website
Confidence
Amazon page
Intelligence
“You are selling an identity on your site and a commodity ingredient on the marketplace.”
From the eos Brand Alignment report
What it means for the business: Consumers cross check both channels before purchase. When they see you treat your own signature scent as a niche identity one place and a generic feature the other, they stop believing you actually own it. This destroys pricing power completely.
Live
Brand Alignment Truth
€150 a report
Your website against your Amazon product page on the same 17 markers. Every split named, with what to fix first.
Open →
Category Perception Truth · Amazon listings
from €1,650 for 10 listings
The top listings of your category on 17 markers: who owns which position, which positions nobody holds.
Open →
Product Page Truth
€150 a report
Your product page taken apart block by block, title, bullets, gallery, A+ content, every gap ranked by impact.
Open →
Category Positioning Battlefield · free newsletter
free
Every month in your inbox: the Amazon beauty movers and the 15 products that reshaped the shelf. Subscribe free.
Open →
Also
Category Page Truth · live, on request · ask
how the top 15 product pages of your category are built
Customer Experience Truth · €150
500 of your own reviews: what customers love, hate, and why
Category Experience Truth · €50 a month
1,700+ reviews of the category leaders: where buyers feel friction
GenAI treatment · per project
product page copy and gallery rebuilt from the diagnosis
What you give. What you get.
Website
BRAND PERCEPTION TRUTH
Amazon
BRAND ALIGNMENT TRUTH
Category
CATEGORY PERCEPTION TRUTH
AI answers
AI VISIBILITY TRUTH (GEO MONITORING)
You give
your website address
You get
your website read by people and by ChatGPT on the same 17 markers: the scores, the gap, five uncomfortable truths and what to fix first
01
Send your page address
Pay €150 online. No call, no brief, no meeting.
02
We read it twice
Your pages as a person reads them, and ChatGPT’s own answer about your brand, on the same 17 markers.
03
Your report arrives by email
Every marker on both readings, the root cause of each split, and what to fix first.
The Georganics Brand Perception report →
New
Inside the tools you already use.
Live in Slack · Telegram · the POKPOK tracker
Your AI brand strategist, on call.
You ask
Why does ChatGPT recommend a rival for natural toothpaste, and what do I change first?
Dr HAOS answers
From your POKPOK report and the AI answers we measured: the diagnosis, the numbers behind it, what to fix first, and a page you can send to your team.
Reads your reports, your category and the AI answers about your brand
Draws its answer as a page: scores, rankings, the gap
Every number checked against the data before you see it
Live in Claude · ChatGPT app in review
POKPOK tools
inside your AI
In ChatGPT and Claude
Brand reports, comparisons, category positions and AI answers, asked in plain words
Agencies query every report in the corpus for their clients · €5,000 a month
Chrome · early access
markers on any
element you point at
For Chrome
Score a headline, a claim or a product page while you browse; every rewrite scored the same way
€50 a month, 1,000 tokens included · packs from €10
Why it is there: a report finds the gaps; Dr HAOS, the connectors and the extension make acting on them simple. Ask where you work, get the answer and the page, fix the gap.
Built for three kinds of brand owners.
01
DTC founders and e-commerce teams
ChatGPT recommends a rival for exactly what you sell, your Amazon page tells a different story from your site, and no tool tells you why.
02
Enterprise brand teams
Markets, retailers and now AI retell your brand, and it drifts. You approve the next campaign without knowing how it is read today.
03
Agencies
Hours of evidence before every brief, and the client still asks “why change this?”. Now the answer is data, not opinion.
Every brand hits a wall. Find yours.
10 cases
←
→
1% of the price. 100% of the truth.
POKPOK · self-serve
€
25 years of brand strategy, distilled into a report. No retainer, no meetings.
A research agency · 2–3 weeks
€5K+
A study done by hand: research hours and a slide deck.
An enterprise consultancy · 6–8 weeks
€50K+
A full audit with workshops and stakeholder rounds.
one square = €150
Brand insiders with enterprise access.
Serial entrepreneurs who ship.
25+
YEARS IN BRAND STRATEGY
CEO · Co-Founder
Viktor Konovalov
Built the POKPOK method. Under his creative direction: Red Dot 2026, Transform Awards Europe ×11, Golden Arrow gold. Writes the core of every POKPOK product. 15 years at Dragon Rouge, today its Chief AI Officer and a shareholder.
120+
DEVELOPERS AT FIRST BRIDGE, WHICH HE CO-FOUNDED AND RAN
CO-FOUNDER · COO
George Dzhincharadze
8 years scaling Big Data and Fintech products. Built a proprietary LLM before the ChatGPT hype. At PokPok.ai, creates product concepts, takes them to production-ready versions, and leads the go-to-market strategy.
“Being visible to AI, being understood by AI and being recommended by AI are three different things.”
Viktor Konovalov, CEO and co-founder
The 17 markers stand on 48 works of brand science, psychology and semiotics. The primary source of each marker:
Sinek
Collins & Porras
Ries & Trout
Aaker
Malone & Fiske
Mark & Pearson
Jung
Hartwell & Chen
Osgood
Ogilvy
Barthes
Petty & Cacioppo
Campbell
Cialdini
Reeves
Christensen
Keller
Bourdieu
▶
All 48 works behind the method
Winner, B150 Vibeathon, marketing category: 14 countries, a jury from Perplexity, n8n, ElevenLabs and Vercel.
No fluff answers.
Is POKPOK an AI visibility tool?
−
Yes, and more. AI Visibility Truth (GEO monitoring) shows every day which brands AI names for your buyers’ questions. On top of that, POKPOK reads how people and AI each understand your brand on the same 17 markers, explains why the two readings split, and tells you what to fix first.
What is AI Visibility Truth (GEO monitoring)?
+
Who are the “people” in “people read”?
+
Do you read Amazon?
+
What do I need to send?
+
How fast?
+
Which AI engines?
+
Which categories?
+
How do I act on what the report finds?
+
Is there a call or a demo first?
+
Stop guessing. Start knowing.
The full diagnosis, €150 a report. No call, no brief, no meeting.